Our Team
David polinchock, Chief experience officer
David is the Co-founder and President of the Unified Brand Experience Lab, with a long history of introducing retailers, brands, and agencies to emerging technologies. He was an early pioneer in the use of virtual reality for advertising and marketing, having started experiential advertising using VR in 1991. He was the Director of the 1st AT&T AdWorks Lab; worked at the PwC Experience Center and worked on a variety of emerging technology launches. His work on the AudienceGames cinema AR program won several major awards, including a Bronze Lion and 2 gold Pencils. He has also directed several TechX programs at Advertising Week, in both New York & London.
Over the years, David has covered a lot of ground, but one thing has remained consistent: He’s looked for innovative ways to create compelling, authentic, and relevant brand experiences.
He’s been very fortunate to have traveled with his daughter Sydney, who helps him remember that the most important experiences are the ones you share with people you love.
Jim Ackerman, CEO
Jim is the CEO of Unified Resources & Brand Experience Lab. He began his career as a practicing attorney specializing in corporate, securities, and mergers and acquisition law. His client base included many large manufacturing, service, financial, and real estate companies.
For over a decade, Jim was a principal of the Ackerman Consulting Group serving as an advisor to many companies in the paper, packaging, and point of purchase display industries for mergers, acquisitions, financings, and strategic alliances. He was the founder & CEO of Sloan Securities Corp., an investment bank and stock brokerage firm with nine offices throughout the US. Sloan was an early adopter of institutional online trading, spearheading the creation of a prime brokerage unit for small institutions providing capital to emerging public technology companies.
He has & currently serves on the board of directors for several Charitable Associations. Jim graduated from the University of Pennsylvania and received his Juris Doctor from Villanova University School of Law and is admitted to the bar in New York and New Jersey.
Sky Rolnick, Chief Technology Officer
Sky Rolnick holds a PhD in Nuclear Particle Physics and is a renowned expert in interactive and immersive technologies, software engineering, and embedded system design. With a distinguished career that includes the development of multi-million dollar particle detectors and cutting-edge IoT devices, Sky has made significant contributions to both scientific and technological fields. His innovative work in retail technology at Invigo Retail showcases his ability to blend complex systems with practical applications. Outside of his professional pursuits, Sky enjoys exploring the metaverse, continuously pushing the boundaries of virtual experiences.
Paul Klutes, Chief development officer
Paul has over thirty years of food industry experience in sales leadership, brand management and new product innovation for companies like Coca-Cola, Welch’s and C. H. Robinson Worldwide, and working on products as diverse as nationally branded fresh produce imported from Latin America, to shelf-life extended fresh fruit sold here in North America, to confectionary fruit snacks that are now sold globally.
Paul is also passionate about health and nutrition and spent over a decade working to improve the American diet by participating in the volunteer leadership of the Produce for Better Health Foundation, culminating in a term as Chairman in 2010. He is also an avid offshore sailor and the proud father of one recently graduated aspiring artist and one college student/soon-to-be-certified fly-fishing instructor!
Paul joined BEL because he believes that contactless transactions are going to be a critical component of on-premises food delivery in workplaces around the world and that BEL technology provides best-in-class solutions for facilitating those transactions.
Alexandra Zelcer
As the marketing and project manager at Brand Experience Lab, Alexandra’s focus is creating elevated experiences through technology solutions that benefit brands and their customers. Her background is in marketing and economics, with a focus on luxury. Her previous experiences range from special project/events marketing at Moda Operandi to working in production backstage during NYFW for Rebecca Minkoff, KidSuper, and more.
Luxury and fashion are her passion and she believes that through technological innovation, the industry can become more sustainable and create valuable experiences. Digital fashion, virtual try on, and blockchain product authentication are just some of the innovations that will bring the industry closer to their customers and help to reach goals of sustainability and inclusion.